Is your business ready to harness the power of search marketing, but you need some help getting going in the right direction? Or, have you already started you search marketing campaigns, but want expertise to help make sure you are maximizing your efforts and getting the most for your dollars. Perhaps you are just frustrated with keeping up with multiple channels, budgets and always changing rules. We are here to help.

Suzyvirtual will customize a plan based on your business, your market, your budget and your goals. We have the knowledge of the internet marketplace, but to use it to your benefit we spend as much time as needed in meetings and research to make sure we understand the trends, needs and marketplace or your business. We do not use a "one size fits all approach" but rather apply our extensive knowledge to make sure you get the results you desire, within the budgets you feel comfortable with.

Most people search marketing goals fall under one of three categories, all of which we are expert at helping you achieve.

1. ROI - Return on investment-This applies to online retailers as well as many service providers. For every dollar you spend on advertising, you want to get it back and then some in direct profits. We are experts at using advanced metrics and tools to make sure you are squeezing as much profit out of every dollar you spend. We will hone your keywords, ad texts and geographies to increase conversions and lower your cost per click. Even if you have a great ROI already--ask us for an analysis; we can make it even better!

2. CPA - This approach applies to many long term service providers such as realtors or physicians as well as other industries. Instead of the direct profit of a customer buying a product, success is measured in the value of an acquired contact. A certain number of these contacts will convert to sales and lifetime customers--usually at a very high profit rate, although the initial outlying expense per paying customer may be higher than with an ROI approach. We are experts at attracting people in all stages of the buying cycle and delivering them to you through specially customized landing pages or offers that allow you to sell them on the benefits of your services and collect information to funnel them further in your sales cycle.

3. Branding - For some advertisers, usually those with larger budgets, the advertising goal may be get your name out there, create buzz or position yourself as the industry leader. Usually the branding approach is taken along with, or as a replacement for traditional media placement. The benefits of search marketing are instant results without the long tedious production schedules and difficult management of traditional ad creative and placement. Also, search marketing backs up media buys in our technologically savvy world, making sure those who have heard about you can find you -- quickly and easily.

We understand that it is almost never this simple and that each company has a unique set of goals and issues, we work with your business to provide the results you desire with a full and sensitive understanding of your company and industry.